Speaker Bio

Huntting Buckley has been with Google Cloud for 5 years supporting games clients. Today he acts as a solutions consultant on our Global Games Industry Solutions team. He meets with games developers across the globe to help them understand what Google Cloud can do to support their success. A lifelong gamer, he is most excited about the upcoming launch of God of War Ragnarok.

Session Key takeaways

Understand the key components of a game backend and some of the choices out there for you to choose from

Speaker Bio

-Roman is a Ukrainian national, who is passionate about startups, venture capital, gig economy, hard tech, SaaS, and sports (especially football s̶o̶c̶c̶e̶r̶).

-Roman is a Master of Science in Management graduate from HEC, University of Lausanne, where he was studying strategy, finance, business analytics. He started his career in executive search, worked in M&A and several Venture Capital funds where he was responsible for investment opportunities search and deals execution, particularly in mobile games and apps area.

Session Key takeaways

We will share how you can monetize your games and apps with ads, deliver world class app experience and grow your business.

Speaker Bio

Kristina leads Growth Consulting for apps and games in EMEA, supporting developers with strategy, opportunity analysis and performance insights throughout their business journey.

Session Key takeaways

The session will cover the stages of launch preparation, how Play platform can support your game until the launch and which top KPIs to focus on to understand your title performance.

Speaker Bio

Serge Wehbe: 10 years Marketing & Communication experience across Europe, Middle East, North Africa on both agency and client sides. Planned & executed the digital media strategy for multiple brands such as Reese’s, Bosch, Siemens, Jameson and Chivas. Campaign types include Video, Display, Search, Shopping across main media partners Google, META, Snap, Twitter and TikTok. Currently supporting Mobile Apps across the Middle East and Africa in developing, optimizing and scaling their user acquisition strategies.

Session Key takeaways

- Strategies to launch your game.

- Why creatives matter and what to prioritize.

Speaker Bio

Maria Zikeeva: 4 years experience in Sales & Marketing in UK&I and Central European markets. Currently supporting startups and gaming advertisers in Central Europe in developing, optimizing and scaling their user acquisition strategies with Google.

Session Key takeaways

- Strategies to launch your game.

- Why creatives matter and what to prioritize.

Speaker Bio

- Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming and apps initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming and apps ecosystem in the CEE region.

- During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming and apps specialists communities in Europe.

Session Key takeaways

- Which aspects of the mobile gaming business are increasing the probability of success in mobile gaming?

- What metrics are most important to look at in a mobile gaming revenue model?

- How the mobile gaming market looks now (which countries are getting more important, which gaming genres have highest growth).

- Mobile gaming users in Africa in numbers.

Speaker Bio

- Grant is an apps and gaming specialist at Google. He is an experienced guide in a bevy of Google technologies including Firebase, Google Analytics, Ads, Tag Manager and Looker (Data) Studio. He has over 20 years experience in digital starting out as a developer and working across multiple verticals including gaming, fashion, e-commerce, publishing, startups and travel.

- Prior to joining Google, he has worked in data and development teams for well known companies such as Tesco, Photobox, Dreams, Missguided, Arsenal Football Club and Virgin. Grant enjoys speaking at conferences and meetups, is a published author and mentors businesses in his spare time.

Session Key takeaways

- Learn the basics for how to use Firebase and Google Analytics to improve your app

- Discover the features and reports that are recommended for gaming companies

- Learn tips and tricks to use Google Analytics to take your campaigns to the next level

Speakers

- France's Ambassador to Nigeria,

Amb. Emmanuelle Blatmann

Official Graduation

- GameUp Africa 2022